en-Japan's definition of Personal Development® is to "commit to creating a rich society in terms of mind and matter by considering your career to be a major stage in your personal development as a passionate and skilled business professional". As our registered trademark, this is a fundamental guiding concept for us.
There are other similar expressions, such as "grow as a person", or "improve as a person", however these refer to the mental maturity and enrichment in spirit,which can be achieved even through volunteer work. Nonetheless, Personal Development® relates to the richness in terms of both mind and matter as it promotes intellectual and professional development, but also financial growth.
It was back in 1995, when we were thinking of the best name for Japan’s first recruitment and job search website. “The Internet is a creation of the West. When companies and individuals from countries all over the world communicate their messages, they should portray the distinctive characteristics of their respective countries. As Japanese, we want to convey an Eastern sense of values to the world.” It was from this line of thinking that the Eastern concept of en, a Japanese word for “fortuitous connections,” came up as a possible name for our services. We decided to disseminate the word, “en” in its Romanized form, as our brand to the world. The two letters in the word also had a fortunate coincidence of being the initials of “Employment Net,” representing a recruitment website.